Building a Contact List with Mobile Marketing

Regardless of what your business sells, you are well served by having a list of people that you can keep in contact with about your products and services through the use of mobile marketing.  In fact, as it grows with an increasing number of targeted, interested buyers, your business is actually building a real asset.  Although your business may be good at acquiring new customers; it is difficult to maintain that way of doing business indefinitely.  In order to source a new client, market to them and then to attract them into your location all costs money.   Even when acquiring those new customer lead to a profitable week or month, it is, fairly expensive to grow your business in this way.

The most cost effective way to grow your profits is to market to your existing customers.  You have already invested to acquire the customer.  You have already developed products and services that they will want to come back and get in future weeks, month and years.  Your business needs a definite process in order to keep in contact with them, and to keep your name and brand before them.
And there is a danger of not marketing to this group.  Statistics indicate that over 60% of people stop doing business with some companies when they get the feeling that they are not important.

Many companies use services such as Constant Contact and Mailchimp, to collect names and email addresses.  Companies are thereby able to send branded messages on a regular basis to keep their name in front of their customers’ minds.

Although this is a smart strategy, it may not continue to be as effective in the future as it is now or has been in the past.  The Reason is simple, people are spending more time on their mobile devices.  They are no longer tied to personal computers.  That said, there are many who still continue to utilize their email on those devices.  But even when your email makes it into the inbox of a person who has a mobile device; that does not meant that they will read it.  In fact, the average is that only 20% of people who receive email actually open it and read it.  While email marketing needs to be part of your contact plans, it should not be the only way.

One of the most effective ways to reach someone on a mobile device is to reach them with SMS Message.  SMS Marketing is effective because the average open rate is over 90%.  In other words, people who get text messages typically open them.  The other reason that Text Messaging is effective is that you are likely to get a fairly immediate response.  According to CTIA.org, it takes 90 minutes for the average person to respond to an email once it is opened.  It takes an average person 90 seconds to respond to a text message.   Clearly these are prospects that you need to communicate to.

In our next discussion we will talk about the specifics of building and communicating with a database of mobile subscribers.  Our company understands how to help you to use and leverage both email and SMS marketing.  There is no one plan that fits all companies.  Call us today so that we can help you get the right balance of both email and SMS messaging, into your business. +447989036103 (int) or 07989036103 (uk) or contact us through email here: Contact Us

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